Splash Page

Tags: Glossary

A 'first' or 'front' page that you often see on some websites usually contains a 'click-through' logo or message or a fancy Flash presentation, announcing that you have arrived. The main content and navigation on the site lies 'behind' this page (also known as the homepage or 'welcome page').

What is Splash Page?

A splash page, also known as a welcome page or homepage, is the initial page that appears when you visit certain websites. It serves as an introduction to the website and often includes a click-through logo or message, or even a flashy Flash presentation, to announce your arrival. The purpose of a splash page is to capture your attention and provide a visually appealing entry point to the website.

The main content and navigation of the website are typically located behind the splash page. This means that you need to take an additional action, such as clicking a button or link, to access the actual content and explore the site further. The splash page acts as a barrier between the visitor and the main website, creating a sense of anticipation and curiosity.

Splash pages are commonly used by businesses and organizations to make a strong first impression on visitors. They can be designed to showcase the brand, highlight important announcements, or provide a brief overview of the website's purpose. By presenting a visually captivating and engaging splash page, website owners aim to capture the attention of visitors and encourage them to continue exploring the site.

However, it is important to note that splash pages are not always favored by users. Some people find them annoying or unnecessary, as they add an extra step before accessing the desired content. In fact, many modern websites have moved away from using splash pages in favor of a more streamlined and user-friendly approach.

When designing a splash page, it is crucial to strike a balance between aesthetics and usability. The page should be visually appealing and aligned with the overall branding of the website, but it should also provide clear instructions on how to proceed. Including a prominent call-to-action button or link can help guide visitors to the main content without confusion.

In conclusion, a splash page is a front page that you encounter when visiting certain websites. It serves as an introduction and often includes eye-catching elements to capture your attention. The main content and navigation of the website are located behind the splash page, requiring an additional action to access them. While splash pages can make a strong first impression, it is important to consider the user experience and ensure that the page is both visually appealing and easy to navigate.

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